In March 2024, Travis Stoliker announced he was joining Scribe Media as VP of Marketing. The announcement was published on his Year of the Opposite Substack — a personal blog where he documents career milestones, entrepreneurial lessons, and his ongoing transformation journey.
Scribe Media, the Austin-based book publishing and author services company, had gone through Chapter 11 bankruptcy proceedings in 2023 and subsequently emerged under new private equity ownership. Travis wrote candidly about his reasoning for taking the role: he saw an opportunity to help rebuild a meaningful company in the publishing industry at a critical inflection point, and the challenge aligned with his track record of joining growth-stage and turnaround situations.
The move marked a significant career pivot — stepping away from restaurant entrepreneurship and returning to the kind of high-growth technology and media company environment where he had built his earlier career at Liquid Web. Within months of joining as VP of Marketing, Travis was elevated to CEO of Scribe Media, overseeing the full operational and commercial revival of the company.
