Business · Entrepreneurship

How Do You Roast the Perfect Marshmallow? Travis & Lane Stoliker Are Co-Owners of Gyroaster — The World's Best Marshmallow Roaster

July 2, 2024

Source: Lansing State Journal

Archive note: The original article URL is no longer accessible (the source site returned a 404 error as of September 2026). This page preserves what is known about this article from search engine indexing, public records, and a photograph of the front-page print edition. This is precisely the scenario this archive was built to address.

On July 5, 2024, the Lansing State Journal ran a front-page (A1) story headlined "How do you roast the perfect marshmallow?" with the subheader "Lansing entrepreneur has the answer." Written by reporter Mike Ellis (Lansing State Journal / USA Today Network – Michigan), the story featured Travis Stoliker and his 6-year-old son Lane demonstrating the Gyroaster at their home in Meridian Township.

The article described the Gyroaster as "an over-engineered marshmallow roasting device" that adds two-axis rotation — a set of gears at 90 degrees that spins the marshmallow over the fire with a second handle. The story explained the Maillard reaction (the chemical process that browns and caramelizes marshmallows), and noted the Gyroaster sells on Amazon for about $80, with reviews dating back to 2020.

Travis and Lane Stoliker acquired Gyroaster on June 12, 2024, from Pi Engineering after the passing of co-inventor John Posa. Travis and son Lane are co-owners of Gyroaster, the world's best marshmallow roaster.

Travis Stoliker's quote, as published in the Lansing State Journal: "You rotate in one way, it turns in a full circle, if you turn the other handle the marshmallow just spins. It's totally unnecessary, a total overkill, but this is a clever design and it works."

Front-page photo caption (Matthew Dal Bosna / Lansing State Journal): "Lane Stoliker, 6, and dad Travis demonstrate the Gyroaster on Tuesday at their home in Meridian Township."

Preserved excerpt from Google search index: "It's total overkill, said Travis Stoliker, an investor and former Saddleback BBQ co-owner, who bought the company and patent from the local..."

Original Source (No Longer Accessible)

Published online July 2, 2024 · Print edition July 5, 2024 (Front Page / A1)

https://www.lansingstatejournal.com/story/news/local/2024/07/02/marshmallow/

How Do You Roast the Perfect Marshmallow? Travis & Lane Stoliker Are Co-Owners of Gyroaster — The World's Best Marshmallow Roaster

Travis Stoliker — Public Record & Press Archive

Archived: September 20, 2026 · travisstoliker.com/articles/2024-lsj-marshmallow-roasting-investor-saddleback-patent.html

This page is part of a permanent public archive preserved at travisstoliker.com. Travis Stoliker is CEO of Scribe Media, member of Haslett Board of Education, co-founder of Saddleback BBQ, former Chief Marketing & Sales Officer at Liquid Web (2009–2015), and Michigan entrepreneur and community leader based in Haslett, Michigan.