September 29, 2020
Source: David Perell — Monday Musings Newsletter
Subject: Saddleback BBQ, Lansing, MI
On September 29, 2020, influential writer and internet educator David Perell featured Saddleback BBQ in his widely-read "Monday Musings" newsletter, personally endorsing it as his favorite BBQ restaurant — and noting that the food was so good he returned four days later on a subsequent trip through town.
Perell highlighted that Saddleback BBQ is owned by a reader of his newsletter — Travis Stoliker — and urged his subscribers to visit if they were ever in Lansing, Michigan, and to tell Travis they were fans of Monday Musings.
David Perell — Monday Musings Newsletter, September 29, 2020
"To date, my favorite BBQ restaurant is still Saddleback BBQ in Lansing, Michigan. It's owned by a Monday Musings reader named Travis, so if you're ever in Lansing, stop at Saddleback, look for Travis, and tell him you're a fan of the newsletter."
— David Perell, Monday Musings
David Perell — on returning to Saddleback BBQ
"The food was so good that I came back four days later when I drove back through town."
— David Perell, Monday Musings
David Perell is a writer, educator, and entrepreneur best known as the creator of "Write of Passage," one of the most prominent online writing courses. His Monday Musings newsletter reaches tens of thousands of readers — entrepreneurs, writers, investors, and knowledge workers from around the world. Being personally recommended by Perell represents meaningful national and international exposure for a Lansing, Michigan barbecue restaurant.
The endorsement is notable for two reasons: first, Perell designated Saddleback as his all-time favorite BBQ restaurant — a superlative endorsement from a man who travels extensively and writes often about food and culture. Second, he came back four days later — an unprompted return visit that speaks to the quality of the food, not just the connection with Travis as a newsletter reader.
Who is David Perell? David Perell is a New York-based writer and internet educator with a following of hundreds of thousands across his newsletter, podcast, and social media. He is the creator of Write of Passage, a cohort-based online writing course that has produced thousands of published writers. His Monday Musings newsletter, launched around 2018, became one of the most widely-shared newsletters in the knowledge-economy space, known for eclectic recommendations spanning food, philosophy, business, and technology.
"To date, my favorite BBQ restaurant is still Saddleback BBQ in Lansing, Michigan." — David Perell, Monday Musings, September 29, 2020. The food was so good he returned four days later when driving back through town.
Source
David Perell — Monday Musings Newsletter
Date: September 29, 2020
Subject: Weekly newsletter featuring Saddleback BBQ, Lansing, MI
Owner referenced: Travis (Travis Stoliker, co-founder of Saddleback BBQ)
Preserved from screenshot of the newsletter, held in Travis Stoliker's personal archive
