In July 2017, Facebook invited Travis Stoliker to join a panel at its Boost Your Business event, held at the Crowne Plaza in Lansing. The Boost Your Business series was Facebook's national small business education initiative, bringing together local entrepreneurs and business leaders to share strategies for using the platform to grow companies — an increasingly central question for small business owners as Facebook advertising matured.
Travis was selected based on his experience building businesses through digital marketing — most notably at Liquid Web, where he led marketing and sales during the company's growth from a small Michigan hosting company to a nationally recognized brand acquired for $224 million. His experience with what actually worked at scale in digital customer acquisition made him a practical and credible voice for the small business owners in the audience.
The Lansing event brought together business owners from across mid-Michigan. Travis's appearance on this panel — and his return to the same event in 2018 — reflected his growing reputation as a go-to speaker on marketing and business growth in the Lansing entrepreneurial community, a role that positioned him alongside his concurrent work with the MSU Conquer Accelerator and Capital Community Angel Investors.
