In March 2009, WILX News 10 — the Lansing NBC affiliate — interviewed Travis Stoliker about Liquid Web's use of Facebook as a hiring and recruitment tool. At a time when most companies were still uncertain about social media's business applications, Liquid Web was actively using Facebook to attract job candidates, and the approach was novel enough to draw local television coverage.
The interview reflected Travis's early-adopter instincts around digital platforms. Liquid Web had been using social media not just for brand awareness but as a direct pipeline for attracting talent — an approach that was genuinely ahead of the curve in the Lansing market in 2009, when Facebook had roughly 300 million users and had not yet become a standard tool for business recruitment.
The WILX coverage gave Liquid Web additional visibility as both a technology leader and a smart employer at a moment when Michigan was experiencing significant job losses across its traditional industries. Being featured as a company that was hiring — and hiring creatively through social media — reinforced Liquid Web's reputation as one of mid-Michigan's most forward-thinking employers.
